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Typography is everywhere — you’re reading a particular typeface right now! — but could beautifully tailored typography make you buy a different cellphone? A new book details Nokia’s quest to find out. 

“Twenty-Six Characters” is a stunning typographic specimen book showcasing the fundamentals of typographic craft, using Nokia’s Pure as a high-profile case study. Neophytes beware — it gets highly technical very quickly. You’ll find lighthearted descriptions of such classic typo-geek topics as: the differences between hyphens (-), en dashes (–) and em dashes (—), hinting for screen-based legibility, and how the typeface isn’t a mere 26 characters, but rockets up to 891 glyphs of punctuation, language-specific characters and mathematical symbols.

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