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A new brand of girl is taking over TV this fall, and she loves vintage clothing, messy hair and an ironic sense of humor. Meet the hipster chick.  Three new network sitcoms involve twentysomething women — or “girls” as most of the titles insist — struggling to make it in the big city: This week “2 Broke Girls” premieres On CBS and “New Girl” starts on Fox, and “Apartment 23” premieres midseason on ABC. The trend has also made its way to cable. “Girls,” a comedy series from 24-year-old “mumblecore” filmmaker Lena Dunham, will premiere on HBO next year. With her messy hair, vintage aesthetic and ironic sense of humor, the hipster girl is an antidote to the cosmo-swilling, fashion-obsessed Carrie Bradshaw clones who have ruled the airwaves in recent years.  In these drab economic times, a grittier, more grounded version of femininity is certainly appealing. But for broadcast networks, the hipster-girl sitcom presents a creative challenge: how to make something viewers from Bismarck to Brooklyn can relate to.

A new brand of girl is taking over TV this fall, and she loves vintage clothing, messy hair and an ironic sense of humor. Meet the hipster chick. 

Three new network sitcoms involve twentysomething women — or “girls” as most of the titles insist — struggling to make it in the big city: This week “2 Broke Girls” premieres On CBS and “New Girl” starts on Fox, and “Apartment 23” premieres midseason on ABC. The trend has also made its way to cable. “Girls,” a comedy series from 24-year-old “mumblecore” filmmaker Lena Dunham, will premiere on HBO next year.

With her messy hair, vintage aesthetic and ironic sense of humor, the hipster girl is an antidote to the cosmo-swilling, fashion-obsessed Carrie Bradshaw clones who have ruled the airwaves in recent years.  In these drab economic times, a grittier, more grounded version of femininity is certainly appealing. But for broadcast networks, the hipster-girl sitcom presents a creative challenge: how to make something viewers from Bismarck to Brooklyn can relate to.

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